Use your Blog like a Newsletter
Wednesday 23rd January
Use your blog like a newsletter - a guide for new Bloggers
Hi There.
As some of our regular readers will know, when it comes to social bookmarking
and networking, I'm a bit of a fan.
I was speaking with a friend the other day – he runs a successful
martial arts school – and he was asking my advice on how to attract
more members.
Do you have a Blog and RSS? I asked. No was the reply and so began a
very stimulating conversation on the merits of these two mediums.
His biggest concern is time as he doesn't have a lot spare. I suggested
the Blogger platform as we use it and have never had any problems (yet
– touch wood), but for content he was not so sure.
So we went through his daily business activity. Being a 'club', content
could be aimed at the 'members' but open for anyone interested to comment
on and read also – a kind of online newsletter.
I suggested that he might like to promote this through his membership.
He admits that many already have myspace and facebook profiles and whilst
he was unsure of using them himself I explained that if his members started
linking back to his blog then he would quickly build up a steady following
that might actually attract new recruits.
It all sounded good in theory and should perform well in practice to.
The key to beginning is not to make it too complicated or time consuming
as if you neglect something, then it will quickly fall off the radar of
possible regular readers. Once it's established, then you can start to
expand upon the content.
If you're a club or group, then it gets even easier. Why not consider
handing the day to day writing and posting over to a few trusted members
to update? That way, not only have you solved the time issue, but you'll
also have a much better mix of articles and posts from different perspectives
and styles, which should make for a better reading experience for the
visitor.
So what are you waiting for? Go get a blog today and start posting.
You can visit blogger.com and use their really easy interface to set
up your blog in a matter of minutes. Once its up and running, then you
can explore adding more features and functionality as time and programming
skill will allow. The best bit is that whilst you're doing this, you'll
already be attracting readers and search engines alike.
Note: There are other blogging platforms out there e.g Wordpress. Please
satisfy yourself that the platform you are choosing meets your needs.
Its worth spending a little bit of time on and who knows where your blog
will be this time next year?
Jonathan C Crouch
About the author – Jonathan is webmaster for “Fabulous Photo
Gifts – personalised photo gifts. In between, tasks, he writes a
number of SEO articles aimed at smaller businesses which are published
and socially bookmarked across a variety of directories.
If you would like a website designing, or feel that your present site
could perform better, then contact Jonathan at Fabulous Photo Gifts.
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